Taylor Swift Joins American Greetings to Spread Christmas Cheer
Taylor Swift and American Greetings are teaming up to spread Christmas cheer through a serious of special cards and gifts in promotion on Facebook and Cardstore.com.
The cards feature Swift's personal touch and come in 13 different designs. The selling point of the cards is Swift's signature style with her writing, beautiful pictures, and happy designs, according to a press release from the American Greetings Corporation.
Consumers can also customize their own cards with personal messages and photos, and a signature.
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American Greetings is also doing a special sweepstakes called "13 Days of Taylor." This promotion will see the company use Facebook as a means of a 13 day giveaway.
"The American Greetings 13 Days of Taylor sweepstakes is the perfect way to celebrate a season that Taylor absolutely loves in a way that commemorates the small moments and cherished memories that shape her holiday cards," said Lindsay Kalback, from the Taylor Swift brand management team at American Greetings. "This year's holiday collection emphasizes Taylor's love of the season and, in typical Taylor style, it does so with a unique twist on the traditions that remind us all that this truly is a magical time of year."
Swift recently brought home her second Entertainer of the Year award at "The 45th Annual CMA Awards” a few weeks ago. Swift won her first Entertainer of the Year award in 2009, and won the New Artist of the Year award in 2007.
"One of my favorite things about this year is all the camaraderie between all these artists that I could call and say, 'Hey, do you want to come sing with me?'" said Swift to the Country Music Association. "And there were more artists who showed up just out of the goodness of their heart and came out and performed for the fans at my shows."
Swift performed her hit song "Ours" at the awards’ show. The singer also recently announced she has 25 songs worth of material for her next album.
"[I've] been writing so much for the new record...[I'm] already excited about it," Swift said.
"I've written 25 songs so far, so it's coming along really well," Swift told The Hollywood Reporter. "I've been writing a lot, and I like to take two years to make a record. We're at the end of year one, and I still have a year left to go write. It's looking really great."
She was also recently named “Woman of the Year” by Billboard Magazine and will be honored at the 2011 Billboard Women in Music: event Dec. 2 in New York.
Swift, 21, is the youngest winner of the Entertainer of the Year award, which she now shares with Beyoncé, Fergie, and Reba McEntire, as well as several other Billboard Awards such as Top Country Album.
"Taylor has shown the power of good songwriting with music that has transcended genres, and we're thrilled to recognize all of her successes over the past year by honoring her with the Billboard Woman of the Year Award," said Billboard's Editorial Director Bill Werde.
The singer is also the youngest person to ever receive a Grammy for Best Album, winning the award for her 2010 album Fearless. She also has four other Grammy’s under her belt.
Speak Now, her latest album, sold over 3.6 million copies since last fall making it the most sold album over the last year. The album went five times platinum.
