Word Label Group Re-Launches Worship-Based Word Records
Word Label Group announced yesterday the re-launch of its renowned worship music brand Myrrh Records.
Originally founded in 1972 as a division of Word Records and discontinued in 2000, Myrrh became the largest division of Word Records with such discoveries as teenage singer Amy Grant, who hit the Christian music scene in 1977 and has gone on to sell over 25 million units worldwide.
Returning to the vision behind its name, Myrhh re-launches with a desire to resource today’s church with new worship artists and songs. Through powerful new worship artists, a unique online community and innovative church resources, Myrrh will aim to bring an offering of worship that expresses what God is doing within His church.
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Jim Van Hook, Word Entertainment CEO, says, “Church music is the fabric of our company. It’s what Word set out to create over 30 years ago. As we rebuild and refocus as a label group, it is without question that we start by resourcing the church. Re-launching Myrrh as a worship brand is our commitment to that goal.”
“Myrrh desires to bring new forms of worship to churches and worship leaders who feel the need for songs that express where they are as a body,” explains Jessica Wolstenholm, Senior Director of Marketing for Myrrh. “As we serve to connect these leaders to what God is doing, we hope to encourage congregations to continue to go to a deeper place in their worship—with music by the church for the church.”
Myrrh plans to introduce new artists and resources later this year. More information can be found at www.myrrhworship.com
Word Label Group is a division of Word Entertainment, a Warner/Curb company. The artist roster heralds some of today's top Christian music performers and songwriters including Amy Grant, Point Of Grace, Jaci Velasquez, Building 429, Nicole C. Mullen, Randy Travis and American Idol's George Huff. The Word Label Group leads the industry with over fifty years of music-making history.
